SO, WHAT DO YOU DO?

The most common responses that we have heard CEOs answer to this question are:

• “We just need to wait for the economy to pick up and then we are well positioned for growth.”

• “We need to upgrade our talent and get better sales people and/or sales managers.”

• “We need to penetrate new markets.”

• “We need to discount now to capture or retain market share.”

We have seen several companies put these strategies into action, but few have seen a significant difference on their bottom lines. Let’s take a closer look at each:

• Waiting for the economy…

If the economy does pick up, that’s great news for everybody (including your competition). But depending on who you listen to, that could be two quarters or two years away. Even when the recession is over, recovery takes a long time, possibly years. Waiting for an economic change is an uncertain strategy which depends on too many things outside of your control.

• Upgrading your talent…

Your first step is to build up a good quality profile. This should be applicable to the intended niche, and should link to a relevant site. You can also put in your profile picture, which will help encourage visitor’s trust; or you can just put in an appropriate avatar. It is a sound idea to add something that can relate to the niche you intend to dominate.
Once your profile is of certain quality, start getting followers. You can simply follow the people who are following the most popular people in the niche. Many of these people will follow you back. Then, let the tweeting begin! Be very agreeable and on topic, especially at the start. Attracted people may turn to your profile to check out what you have to say, and some of these people may even turn to sales.

Step by step, you can commence marketing your product or your website. If anything you say is applicable, just link to it. When people remember your name with trustworthy image, you are liable to more sales and traffic. It’s also a great thing that the more followers you have, the more followers seem to find you. That’s because
You’ll show up on both the top Twitter lists, and your follower’s lists.

Especially for a fast mover, dominating your niche on Twitter is a piece of cake. Many marketers and business owners have not identified this marvelous platform to market and get traffic, so be ahead of the crowd! Once you are onto it, you’ll both be entertained while using this micro-blog system, and leading to potentially thriving sales and busy traffic. Any better ideas?! Dominating a n